YMCA YMCA

LESS SUPERSIZING. MORE EXERCISING.

Media plan included strategically placed YMCA boards next to fast food chains.


27 LOCATIONS. 0 EXCUSES. - OUTDOOR


LESS SUPER SIZING. MORE EXERCISING. - OUTDOOR


START HERE. START NOW. - OUTDOOR


SWEAT IT OUT HERE. OR AT YOUR DOC'S OFFICE. - OUTDOOR


LESS OF THE VIDEO. MORE OF THE GAME. - OUTDOOR


SWEAT IT OUT HERE - TV


LESS OF THE VIDEO MORE OF THE GAME - TV


LESS SUPERSIZING MORE EXERCISING - TV