LESS SUPERSIZING. MORE EXERCISING.

Media plan included strategically placed YMCA boards next to fast food chains.

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27 LOCATIONS. 0 EXCUSES. - OUTDOOR

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LESS SUPER SIZING. MORE EXERCISING. - OUTDOOR

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START HERE. START NOW. - OUTDOOR

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SWEAT IT OUT HERE. OR AT YOUR DOC'S OFFICE. - OUTDOOR

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LESS OF THE VIDEO. MORE OF THE GAME. - OUTDOOR

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SWEAT IT OUT HERE - TV

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LESS OF THE VIDEO MORE OF THE GAME - TV

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LESS SUPERSIZING MORE EXERCISING - TV

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