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Business

Advertising, Business / 06.01.2021

Managing Client Relationships in the Covid Era – 3 Tips To Consider

When I started my career as a 25-year-old copywriter, the idea of account management was not only scary, but foreign. I was too green to be fully trusted with clients and too focused on the notion that creatives handled the “creative stuff” and account people...

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Advertising, Business, Self-Promotion / 31.01.2020

The Difference Between SWAG And “Stuff”

We love swag. Not only is it fun to wear and collect, it can be an easy way to spread the word abut your brand in a memorable way. At one point swag was a staple in the corporate world, and a “nice-to-have” for smaller...

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