Reusable Packaging Association – Switch, Save, Sell Campaign

The RPA is a non-profit trade organization that represents and promotes suppliers and users of reusable packaging products and services. All the pallets, and containers, and RPCs you see in stores and warehouses? Yep, they’re the lifeblood of the RPA. However corrugated packaging (aka cardboard) is still a primary transport method for many distributors and retailers, so the RPA came to us to build a campaign their members could use to highlight the specific benefits of reusable packaging and help eat into the corrugated market share.

With the help of some valuable studies that proved reusable transport packaging to be more cost effective, customer preferred, and an environmentally friendly option than one-way packaging, we launched the Switch, Save, Sell campaign – a laser-focused initiative to give retailers of meat, poultry, produce, and eggs, all the info they need to make the switch. We created a circular logo to reflect the circular supply chain, a microsite, brochures, a social media campaign, and trade show collateral.