People hate paying full price. We know it. You know it. Scan Design knows it. For our integrated campaign for the Scan Design Furniture Outlet, we wanted to lean into the psyche of the outlet shopper who expects a bargain but still wants luxury quality contemporary furniture. We also wanted to speak directly to this customer, and in some instances call out their frugality as a smarter-than-the-other-guy consumer quality vs. something to be ashamed of. Embrace the deal!