Seminole State College needed a campaign to reach potential students as they returned to a more normal, post covid life. SSC had good equity in their tagline, “Go State. Go Far.” and we saw this new campaign that we named “Go for it”, as an extension of our previous work.
We crafted the “Go for it” messaging based on a potential student’s reasons for attending. We all have an “it” – a reason to try harder and achieve more. Although different for everyone, whatever the reason, whatever the “it” may be, SSC can help. “Go for it” is an empowerment message. It’s a challenge. It’s about taking action. It’s encouragement to get after your goals and dreams, with an education that will help you do it.