Scan Design is the largest retailer of contemporary furniture in Florida, and a company with a 50-year history in the market and generations of loyal customers. Our challenge with this campaign was to take their creative beyond the commodity and give credence to their bona fide credentials as a lifestyle brand, high design advocates, and luxurious influencers.
Defined by Design content focused on three main categories: curate, inspire, and create. We promoted Scan Design’s complimentary design services, the travel and selection process behind new products, and highlighted choices through the lens of materials, details, and accessories. We launched content with the founders to hear first-hand the influences and creative experiences they bring to Scan Design and espouse the brand values of a family-owned, contemporary retailer. And we showcased the product in isolation and room settings to guide customers into how they could take style into their own hands.