Interstruct, Inc. – Brand Launch

Interstruct, Inc. is a commercial construction firm based in Florida and Texas which thrives on the concept of design-build. The entire collaborative process is handled by Interstruct through a single contract under one roof – architects, contractors, and real-estate professionals. When we first met Ryan Young, CEO of Interstruct, he was trying to transition his small business away from boring, conservative designs and toward more creative, modern-minded clients. His favorite color also happens to be orange, so it was a great philosophical fit.

We gave Interstruct a logo that reflected Ryan’s modernist design sensibilities and proposed a 3D brochure and business card that would give Interstruct an instant “who are these guys?” factor when meeting with clients. The reaction he got was so positive, we moved forward with a corporate ID package, collateral, RFP templates, and a full website. Ryan always wants to push the envelope, and we love clients that push us too.